Toby Boudreaux

data, data expert, interactive design, psfk 2014

New York, NY




The Control Group helps brands reimagine shopping as an ever present frictionless experience by integrating a socially engineered digital experience allowing them to rethink ‘Brick and Mortar’. Recently the Control Group worked with the retailer Kate Spade to designing an experience that brings together online and offline. The Control Group works with large-scale digital out-of-home screens, and in-house created natural user interfaces supported by Kinect cameras and custom developed software. The Control Group creates interactive screens that allow users to interact with content based on proximity creating a personalized engaging experiences for companies like Chevron, Brookfield Asset Management, Oracle, NYC MTA and more.