Rachel Shechtman

concept, gallery, retail, startup




Rachel Shechtman is the Founder and CEO at STORY, a retail concept that has the point of view of a Magazine, changes like a Gallery and sells things like a Store. In 2011, STORY launched in Beta as a “Startup Store,” spotlighting emerging digital retailers and has gone on to create over 28 concepts including Color, Making Things, Love and Made in America, working with partners including American Express, Intel, Cigna, P&G and Target.