Pam Scheideler is the Director of Digital Production at Deutsch LA. An integrated production veteran with over 15 years of software development experience, Pam serves brands including Volkswagen, Taco Bell, HTC and Target. Prior to Deutsch, Pam was the Head of Production and Operations at Google Creative Lab where she led both video and interactive production for advertising campaigns and product innovations. Before Google, Pam was the Director of Digital Production at JWT NY and was responsible for the digital excellence of over 30 brands. Pam got her start in advertising at Crispin Porter and Bogusky where she became VP/Executive Integrated Producer and was on the team that won the Titanium Lion for BestBuy¹s Twelpforce. Pam was a founding partner of interactive production company Fuego5.