Johnna Marcus is the Director, Digital Business Development for Sephora, leading digital marketing strategy, new business partnerships and Sephora’s prepaid gift card programs. Since joining Sephora in 2011, Johnna as the Director of Mobile & Store Digital Marketing, has managed the mobile marketing and strategy for which Sephora secured the top spot in L2’s first Prestige Mobile IQ report & the only Genius ranking in L2’s 2013 Digital IQ Index®: Specialty Retail. Mobile capabilities, such as in-app messaging, rich social media integration and product scanning, allow Sephora’s customers to learn what’s new, research products and shop when she’s at home, on the go, or in a Sephora store. Johnna is also bridging the digital and store experiences, with capabilities that include: Digital Beauty Insider cards and eGift Cards through Passbook & Sephora mobile platforms; My Beauty Bag – allowing Sephora shoppers to easily shop her past purchases & save her “Loves”; and Mobile POS and other employee-facing service tools. With her leadership in this space, Johnna was named one of Mobile Marketer’s “Mobile Women to Watch” for 2013 & one of iMedia’s Top 10 Hottest Digital Marketers of 2013.