Britta has co-founded and run 5 companies over the last 10 years. Oldfashioneddoc.com was the first medical practice in Texas to abandon traditional health insurance system to focus on building a network of affordable care for the uninsured. Two of her once- promising flops were a time-management PDA app for women called Watchword (2003) and an environmental certification label for consumer grocery products called EcoScore, which was a finalist in the 2007 Stern Social Entrepreneurship Business Plan Competition. She co-founded & ran Submersibledesign.com, a design consultancy for museums with partner Rebecca Bray for clients like the Smithsonian, the Museum of Science and Industry, and the Whitney. Her current company, Windowfarms.org was named one of the top 100 businesses to watch in 2010 by Entrepreneur Magazine. Windowfarms makes vertical hydroponic platforms for food growing in city windows in conjunction with a online citizen science web platform for with over 16,000 community members worldwide.