Bonin Bough is the VP of Global Media and Consumer Engagement at Mondelez International. He believes that large companies need to invest early and often in their employees so they reach their full potential and in turn the company as a whole will win out in a competitive business environment. He enjoys reading magazines and is an avid supporter of 140 characters on Twitter.
Before transferring to Mondelez, Bonin was the Global Director of Digital and Social Media at PepsiCo. Bonin has also served as the EVP and Director of Weber Shandwick's global interactive, social and emerging media practice, leading a 100 plus-person global team. He has over ten years of experience in the space, ranging from digital strategic planning and project execution to leading and building global practices. In addition to his corporate career, Bonin was a professor at NYU's Center for Publishing Graduate Studies.