Beau Trincia

Design, design thinking, ideo, ideo design thinking, retail

San Francisco



I am driven by the pursuit of great design at the intersection of physical and digital experiences. I am an interaction designer, architect, urban designer, and strategist with an entrepreneurial spirit. I am the VP of Design and Communications at Building Robotics, an early stage startup in Oakland developing intelligent, people-centered software for commercial buildings. For 7 years I was an interaction and environments designer and project leader at IDEO, a human-centered design and innovation consultancy, taking my expertise as an architect and applying it to the design of digital interactions and environments. I have worked with clients that include Microsoft, the American Red Cross, The US Green Building Council, Bank of America, State Farm Next Door, Samsung Mobile, Jumeirah Hotels, and the Stanford d.School. More recently, I have been collaborating with many San Francisco Bay Area interaction designers, developers, and urbanists to activate public spaces by creating tactical architectural installations with integrated social media experiences. I also teach a physical interaction design studio at the California College of the Arts. In my spare time you can find me laser-cutting, playing the synthesizer, designing computer accessories with my brother Nick, and immersing myself in the chaos of city life.