Trudee Lunden

Is customisation and personalisation sustainable?
This is a very interesting question! I would venture to guess that since we've largely become a niche-based society with so many choices, people are looking for products that speak personally to them. The current trend indicates large major brands with a mainstream audience base will find it more and…
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What's Driving The Occupy Wall Street Protests?
Here's an anecdotal video from Bill Maher's show that greatly speaks to a major underlying cause: http://www.youtube.com/watch?v=HLet3QtTJhM - once enough people become jobless, hungry and homeless they can't remain idle or ignorant to the truth...
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Reflections on Steve Jobs
I am going to say the Music Industry. I just read an eloquent analysis from Paul Resnikoff, the Publisher of Digital Music News (which I highly recommend) and I couldn't have said this better myself: "The Post-Jobs Music Industry... Apple is already marching on, the party line is that life…
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The Go-To Social Network, Google+ or Facebook?
Just like Myspace once ruled the online social media world, the key to staying in the game is keeping it simple offering a niche value. For now Facebook is the leader; I actually prefer LinkedIn for building my professional network and dedicate the most "social" time there for business purposes.…
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What are your top three favorite sources for news and information?
I occasionally bookmark websites & mainly use e-news blasts from my favorite sources. I check the markets on CNN Money, get daily e-blasts from All Cars Electric (now part of Green Car Reports) & subscribe to multiple music related news feeds like Daily Chord & Lefsetz Letter. TMI (Too much…
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What's inspiring to see in Paris
Sorry I'm late as well & missed your holiday plans. In a prior life I was a Travel Agent. J'adore France & especially Paris where I spent a full 2 weeks sightseeing in 2000 (I also worked for Air France at the time.) I recommend on your next visit: act…
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How can we empower kids to reshape the education system? #TEDActiveEDU
By encouraging kids to think for themselves they can reshape their future, however, under the current educational system and family hierarchy structure, their power is limited at best. A wise friend once told me there's no right or wrong, only the truth. To successfully live in the practical world children…
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How would you rethink the human-centered airline experience? #TEDActiveFLY
As Peter Lewis mentioned, airline customers are very diversified with different needs. Perhaps airlines should create different airplane configurations and flights based upon travel types: business, leisure (family vs. couples), singles, etc. This kind of experience could be an extension of travel/tourism management, where the journey itself is also considered…
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How can we share and discover inspiration through social networks? #TEDActiveSOC
Social Media connects us in ways never before possible. We're able to see and learn about new things and people, transforming what we think or feel, and educating us when we didn't even know we needed the info. New avenues have opened up to provide inspiration, even employment; we seek…
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How can we help the sustainable community maintain its own growth? #TEDActiveSUS
Having handled research, media, marketing and sales in the green LOHAS consumer sector, growing a sustainable lifestyle mindset for ¾ of the US population and reaching beyond the eco-friendly niche is critical to achieving real results. Here is my initial outline for potential persuasive tactics on how we can accomplish…
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