Public Question

Would you like a free source of research data organized by vertical?

Would you like PurpleList to contain a compilation of secondary data points and experts organized by vertical?

Hi PurpleListers - Jeff here from PSFK ([email protected] if you want me on email). We are in the process of working through some scenarios for updates to the PurpleList.

One thing we know about PurpleList users is that most of you are performing strategy and planning for either an agency or a brand. This means that you spend a lot of time (a) performing secondary scanning for relevant data, and (b) attempt to seek out experts with whom you can speak to further your understanding about a topic.

With that in mind, one of the ideas we are exploring is evolving the PurpleList from a Q&A/Networking tool, to a "Free Professional Resource for Strategists and Planners."

We envision an information feed, similar to PSFK.com, but one that contains much more data and is organized by vertical (Automotive, Mobile, Retail, etc.). It would be free to PurpleList members (for the foreseeable future) and we would provide a mechanism for you to potentially share your findings and have them inserted into the information feed.

We would also create a list of Experts that is broken out by verticals. This list would constantly be growing and we would make these individuals available to you via the site (one of the things we have found is that PSFK has a much easier time getting in touch with Experts than do planners/strategists. We suspect this is because they might recognize our email address, etc.).

I would love to get feedback about this proposed direction and would love to speak to you all to understand more about how you perform your day-to-day research, where you get your information, how you access experts, etc.

Please drop me a line on the PurpleList, at [email protected], or on my land line at +1 646-520-4665.

Kind Regards and thanks for the continued support.

Jeff

Public unpaid question.