Would you like a free source of research data organized by vertical?
Would you like PurpleList to contain a compilation of secondary data points and experts organized by vertical?
Hi PurpleListers - Jeff here from PSFK ([email protected] if you want me on email). We are in the process of working through some scenarios for updates to the PurpleList.
One thing we know about PurpleList users is that most of you are performing strategy and planning for either an agency or a brand. This means that you spend a lot of time (a) performing secondary scanning for relevant data, and (b) attempt to seek out experts with whom you can speak to further your understanding about a topic.
With that in mind, one of the ideas we are exploring is evolving the PurpleList from a Q&A/Networking tool, to a "Free Professional Resource for Strategists and Planners."
We envision an information feed, similar to PSFK.com, but one that contains much more data and is organized by vertical (Automotive, Mobile, Retail, etc.). It would be free to PurpleList members (for the foreseeable future) and we would provide a mechanism for you to potentially share your findings and have them inserted into the information feed.
We would also create a list of Experts that is broken out by verticals. This list would constantly be growing and we would make these individuals available to you via the site (one of the things we have found is that PSFK has a much easier time getting in touch with Experts than do planners/strategists. We suspect this is because they might recognize our email address, etc.).
I would love to get feedback about this proposed direction and would love to speak to you all to understand more about how you perform your day-to-day research, where you get your information, how you access experts, etc.
Please drop me a line on the PurpleList, at [email protected], or on my land line at +1 646-520-4665.
Kind Regards and thanks for the continued support.
Public unpaid question.
Yes please. Did this ever surface? This is still relevant. One of our Strategy folks was asking for some good sources on market research and trends.
That would be totally awesome. One extra, huge, recommended, amazing bonus would be to have sets of data from emerging countries. When I was a planner in NYC data was abundant and omnipresent. Here in Colombia (yes, Colombia, not Columbia) it is always a challenge.
Interesting idea indeed, in order to get a better organized knowledge database. Great for searching and valuing the shared content.
But it would be interesting to keep a 'human' touch within it ... I'm part of other groups and hubs, one of them is ShareableFR ; apart from the monitoring and links we share, seeing who and why he/she posted it is sometimes even more interesting, and the abilities to quickly share thoughts or ask questions about a specific topic is a 'killer feature' I think. In these kind of closed circles, this 'human' touch remains key. If the Q&A isn't there anymore, I bet we may miss it soon.
Maybe an idea to combine both could be with using something like Percolate (I guess you know them, these guys are somewhere in your building I've heard), to comment or ask question and get all the stream on info at the same time. I haven't thought deeply about it, this is just a quick thought, bait draft. I hope it's not too confusing...
As an organization that focuses on verticals across a broad range of industries it would certainly be helpful to have an additional resource.
We currently source industry associations and broader data aggregators (Nielsen)for input.
I love this idea. Especially for new biz pitches, where you're being thrown into the unknown.