Mark Lightowler
| City | Basel |
| Company | Novartis |
| Title | Global Brand Director |
| Topic Expertise | Branding, storytelling, Marketing, Sales |
| Languages | English |
Recent Public Answers
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What Would Make You Use Foursquare More?
"For me, there are two big things, you've got to add value and not add to the app-clutter. Their are too many apps on my…"
Read more from Brian Regienczuk
"For me, there are two big things, you've got to add value and not add to the app-clutter. Their are too many apps on my…"
Read more from Brian Regienczuk
Does Branding Still Matter?
"Traditional branding is oppressing the target audiences. But in today's experience driven and self-oriented culture, oppression can also give you freedom. The more control you…"
Read more from RolandPhilippe Kretzschmar
"Traditional branding is oppressing the target audiences. But in today's experience driven and self-oriented culture, oppression can also give you freedom. The more control you…"
Read more from RolandPhilippe Kretzschmar
