BJ Cook

Which innovation, brand and design agencies will shape 2012?
I'm gonna take a little swing here and mention some folks I've been interested in lately. 1. Made By Many - http://madebymany.com/ 2. FLUD - http://www.flud.it/ 3. HUGE - http://www.hugeinc.com/
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What Shall We Do To Improve The PurpleList?
Some of what I'm going to respond may be redundant, but that may be because it's a good solution. 1. Mobile optimize this whole experience - We spend so much of our time thinking, researching and investigating trends within our office and on trips that I'd love to have a…
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Would you like a free source of research data organized by vertical?
Yes please. Did this ever surface? This is still relevant. One of our Strategy folks was asking for some good sources on market research and trends.
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What are your top three favorite sources for news and information?
1. Twitter (filtered lists) 2. FLUD (feeds from faves like WIRED, FAST, Mashable) 3. Private Circle (IM, emails, Facebook messages)
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How has our digital age broadened a media buyer's creative horizons?
What seems to be gaining steam for media buyer's is that their buys are gaining more legs in real-time due to the social media integration points of properties both online and offline. Their buys can inherently have an immediate effect on the consumer, who is armed with any type of…
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Open Innovation
Some good answers so far. Whether you're a brand trying to engage consumers by participating in some type of "crowdsourcing" or a company working with entrepreneurs to develop the next hottest product; the mechanism by which you facilitate this journey and the expectations you set are most important. For consumers,…
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Tradition against innovation
We've stopped thinking like ad agencies and with the emergence of digital shops, we're charging for standard services at hourly and flat fees, but also taking equity in the projects we believe have long term potential. So we're sharing a bit of risk as well as the reward.
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What do you want included in the iPad2?
1. Front and rear camera 2. Horizontal locking feature - Sometimes I'd prefer just landscape mode, but sudden movements shouldn't flip my view. 3. Dual Core Processor 4. HDMI 5. Lighter
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What do you think of the new Starbucks logo?
I too agree with the great minds on here. I was discussing with our team here is at some point they end up with their forest green dot on a white cup? Beyond the illustration it's brilliance is in the sheer fact that from 50-yards away, people recognize the green…
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