How has our digital age broadened a media buyer's creative horizons?
It hasen't! In Denmark at least.
The media buyers still do business as usual. Having year based agreements with major network distributors they seek to optimize and maximize their profit rather than innovate. The digital channels used are the major online newspapers, Facebook and affiliate networks.
The lack of innovative… Read More..
Favorite TED Talk
This is of older date, but it's still one of my favorites: Jill Bolte Taylor's stroke of insight. (http://www.ted.com/talks/jill_bolte_taylor_s_powerful_stroke_of_insight.html)
The way she describes the progress and how she's at one time aware of what's is happening and on the other hand not. And what the stroke taught her afterwards.
Fascinating! Read More..