Piers Fawkes

Twitter Business Best Practices
Am not too sure I'm any anywhere expert. I guess you have to work out what you want to get out of it - and what you can put into it. If you want to use it for conversation, then you have to be willing to give enough time to…
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Food trends for 2012
technology, dynamic service
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Your Favorite Kickstarter Project
The Occupy Wall Street Newspaper? http://feedproxy.google.com/~r/Mashable/~3/CfbO9IbzUXg/
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Who are the top 3 start-ups to date for 2011?
3 of note: * Instagram. * Airbnb. * OnSwipe
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What is the best "Local Morning Media" that you read, listen or watch with your first cup of coffee?
erm, my 1000 RSS Feeds. No single outlet covers enough range. And then of course, I check out what everyone else is writing on PSFK - http://www.psfk.com
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What is the best "Local Morning Media" that you read, listen or watch with your first cup of coffee?
erm, my 1000 RSS Feeds. No single outlet covers enough range. And then of course, I check out what everyone else is writing on PSFK - http://www.psfk.com
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How do you obtain new applicable knowledge?
Everything gives you data points. Books, magazines, blogs, links are all relevant - but you have to tearsheet from these sources and then once you have collected a decent volume of data you have to run pattern recognition to truly find learnings.
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What are the top innovations in stores at the shelf that improve the user experience and drive sales?
I think we shouldn't discount qr codes longevity. They are great ways for shoppers to opt-in to stories from both retailers and the product makers. In the next 3-5 years I just hope folks will evolve the functionality so that a QR code doesn't only hyperlink to a how-to video…
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What are the top three social media legal challenges faced by your organization?
1. Staff on their personal networks accidentally divulging confidential client information 2. Staff on their personal networks criticizing, even libeling, brands and people 3. Protection of internal IP from being shared - e.g. client reports, methodology
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Identifying The Need For Change
Really interesting post Nate. Hoping we'd get some good discussion on this. P
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What do you want included in the iPad2?
1. 2 x cameras 2. Pre-loaded mobile tag software 3. Return the 'lock' so that you can look at the iPad sideways (when lying on couch or bed) 4. ipad to ipad content 'throwing' 5. output to tv/projector for all apps and browsers
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IPad Apps
More work than play: ESPN are doing some nice complimentary apps - you're watching the game at the bar or home on the big screen and you're monitoring the stats or your fantasy football team live; or chatting to your buddies Or there's an ABC app ( for Glee ?)…
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Favorite TED Talk
There are so many - My current favorite is of Amber Case - studies how people’s interactions are changing because of technology. http://www.ted.com/speakers/amber_case.html http://www.caseorganic.com
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Which magazine on iPad will change the advertising and publishing world?
I'm not reading any - but I'm still reading RSS on the iPad. I think any publication that acts in a dynamic database driven way will be more useful for a tablet.
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Music, Good Food, and Drugs
I have a new album from a band called Twin Shadow that sounds promising. It is my latest addition. I seem to only listen to music at the top of 'Date Added'
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What will be the key inspiration events/gatherings of 2011?
PSFK CONFERENCE NYC of course!
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