Deanna Lawrence

What's Driving The Occupy Wall Street Protests?
The value and the power of social media in the age of disruption and accountability. People feel compelled and able to collectively organize a difference.
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What is inspiring to see in Hong Kong?
The speed of innovation, with the acceptance of “failure” and consistent “change” as a natural part of the process.
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Reconsidering Operating Systems?
I love that Microsoft is crowdsourcing some aspects of Windows 8. More information available via their blog “Building Windows 8”. Ultimately, ease of integration and consideration for all things “cloud” will make THE difference. Mobile convergence is real!
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How has our digital age broadened a media buyer's creative horizons?
With a rather abrupt change in mindset, media buyers must stop thinking (first) of outbound effectiveness and learn how to better facilitate brands within their new role. Service, resource provider and enabler…sustainable connections will follow. Innovate the idea of measurement to provoke an ecosystem of targeted insight and real-time stimuli…
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Newsjacking and real-time creativity - which brands have successfully caught the trending wave?
It takes authenticity, conviction and flexibility to create truly compelling interaction. Dialogues have to be absolute, offering service, resources or in some way enable people-to-people connections. One of my recent favorites; The Bronx Zoo embraced disruption, when their now famed Egyptian Cobra went missing. Using twitter and facebook, the Snake…
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Mobile Web Design
Mobile has become a life tool. The most relevant of information should be easy to find and quick to access. More information should then extend from the key points of interest. Developers should also pay attention to the demand for fun and engaging mobile experiences. Learning -The ability to capture…
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Mobile Web Design
Mobile has become a life tool. The most relevant of information should be easy to find and quick to access. More information should then extend from the key points of interest. Developers should also pay attention to the demand for fun and engaging mobile experiences. Learning -The ability to capture…
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How can we empower kids to reshape the education system? #TEDActiveEDU
Consider the process of collective learning, just as adults share ideas and provoke new perspectives. Enabling a child’s role as a teacher could stimulate a lasting interest in learning more, so as to have more to share. A reciprocal process of learning and sharing would be created, introduced at an…
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How can we share and discover inspiration through social networks? #TEDActiveSOC
The ability to discover what "inspires" will require a most humble approach to listening. Emotional connections will naturally provoke sharing within TEDActive Projects and the community. The natural process of connecting will require a nurtured and unobstructed experience for those involved. This is tricky for those familiar with a more…
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Which Superbowl XLV Ad Worked Best?
VW Darth Vader certainly was leading in emotional connections on Super Bowl Sunday. Positive sentiment was at that time 31.1%, far stronger than any other Ad. This level of emotional connection is what persuaded a higher level of sharing. Chrysler’s ad was wonderfully engaging for the Super Bowl audience, faring…
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How can we help the sustainable community maintain its own growth? #TEDActiveSUS
Enable the authentic voice of each issue. Compelling methods of communication and true emotional connections will inspire movements. Nurture cultures to embrace the gift of diversity within each project and more importantly do not stifle people-to-people interaction. Seek out and celebrate original ideas to strengthen emotional connections. A few thoughts:…
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