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The Purple List

The network of trends and innovation professionals.

A network of trends and innovation professionals presented by PSFK.com

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Browse trends and innovation professionals profiles or contact PSFK for help in finding you the right professionals or team for your project, contact us here.

Membership to The Purple List is through invitation only.

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Trends News

Nau Closes Up Shop

Groundbreaking clothing design company Nau, with its uncompromising commitment to environmental and social responsibility, has sadly closed up shop as of today, Friday May 9th. PSFK interviewed VP of Marketing Ian Yolles a couple of months ago, and we were moved by his description of the company’s values, goals, and aesthetics. We also thought they [...]

Google and Kingsoft Release Free Translation Software in China

Google and Kingsoft have just released a free translation software called “Google Kingsoft PowerWord.” The software offers Japanese, Chinese and English translation and audio pronunciation. This is first time Google has released a co-branded product and the two companies intend to split advertising revenue generated by the free product. The product can be downloaded here. [via China [...]

A Considered Burial

Woodland Burial Parks situated in the north London suburb of Epping Forrest offer a green alternative to burial. Plots are available in circular groups around selected trees amongst the quiet tranquility of a mature English Woodland. Coupled with the notion of putting back what we take out, the Parks offer a very natural and pure [...]

Soweto Becoming a Playground For Brands

The township of Soweto is famous worldwide for its apartheid era images of riots and poverty. Images coming out of the area these days however are often of fashionable young South African’s partying, as numerous brands are using the township as staging post for reaching a rapidly growing black middle class (nicknamed “black diamonds” by [...]

Ramsay: Ban Out Of Season Foods

Gordon Ramsay has told British Prime Minister Gordon Brown that fruit and vegetables should be locally-sourced and only on restaurants menus when in season. The chef has suggested to the UK leader that there should be an outlawing out-of-season produce. The BBC reports: Celebrity chef Gordon Ramsay says British restaurants should be fined if they serve [...]

John Grant Responds To Organic Food’s Carbon Issue

Green Marketing Manifesto author John Grant responds to our post about whether organic and vegan food is environmental. He says: It’s a bit of an odd statement - what is ‘global warming potential’?… That is nothing to do with the central issues of animal welfare, use of antibiotics and feed additives such as arsenic. Carbon here [...]

Pic: Louis Vuitton Storefront, 5th Ave

This window display created by the internal Paris-based Louis Vuitton design team stands out on 5th Avenue on a gloomy rainy day.

Pic: Tibet Protest Against Olympic Sponsors

OK: We’ve tried to stop talking about the idea that some folks are developing a negative association with brands that are Olympic corporate sponsors, but we keep seeing signs for it. A poster at this pro-Tibet protest in Union Square suggests that brands like McDonalds, VolksWagen, adidas, Samsung and lenovo are sponsors for ‘China torture’. Beyond [...]

Pic: Keith Haring Revival?

We spotted this in the Broadway Uniqlo store. A simple crossed finger insignia provides Subtle and fun collaboration between the fashion retailer and the folks who own Keith Haring’s estate. They’ve been out for a while and Harings imagery has appeared on their T Shirts before too - but it reminded us to point out [...]

Myspace Gives Users the Option of Widespread Profile Sharing

To kick off their new ‘Data Availability’ initiative, MySpace is joining forces with a few web giants - namely Yahoo!, Twitter, eBay, and Photobucket, in an effort to give Myspace members the ability to share their profile info across the web. As Brand Strategy reports: The system claims that this helps “open the doors to traditionally [...]

Converse Creative Director On Identity & Canvas

Nice interview over at Coolhunting with Scott Patt, Creative Director at Converse. Here are some highlights. Scott Patt on Converse as an iconic entity: I learned it’s not just a physical shoe, or even just an American/global icon, but almost a spiritual entity that throughout the last 100 years has been indelibly connected to sport, music, art [...]

Handmade Music Night at Etsy Labs

Over on Current TV, there is a great pod about the Handmade Music Nights held at Etsy Labs every month. The events invite people to come play and show off their handmade music instruments and meet other like-minded tinkerers. The video highlights some of the more creative instruments from the event. Current: Handmade Music [...]

Is Organic Environmental?

An article on the BBC’s Radio 4 site by Tom Heap suggests that ‘good’ food alternatives such as organic or vegetarian could have a bigger environmental impact that having a diet of pork and chicken: Peter Bradnock of the British Poultry Council says: “Organic poultry meat has about 45% more global warming potential than indoor-reared poultry [...]

60% of Food Waste Untouched

A study by WRAP of 2,138 UK households suggests that Britons dump £9bn of avoidable waste each year - a high percentage of which was food. 60% of dumped food is untouched and and at least £1bn worth of food wasted in the UK is still “in date”. Some key findings: Bakery goods made up 19%, [...]

Recharge Posts: One Year’s ‘Gas’ Now £75 In London

Westminster council has placed a dozen JuicePoint recharging posts for electric vehicles. Drivers of electric cars can pay an annual fee of £75 and pull up to any of the street posts. These posts are in addition to 48 charging points already found in the council’s parking lots. A recent report by the councils suggests the [...]

Charlie Rose Speaks With Paola Antonelli, Curator of Design And The Elastic Mind

Last night, Charlie Rose had a great interview with Paola Antonelli, curator of the Design and The Elastic Mind exhibition at New York’s Museum of Modern Art. Charlie Rose: Design and The Elastic Mind

At Play Progress

Thanks to everyone who has been contributing to the Flickr or Blurb pools for the collaborative book we’re going to publish. We’d love the rest of you to submit imagery too - more details here.

The Anti-Bike

Helen Walters over at Business Week points to a motorbike that’s look been stripped down to the basic features. Designed by Branko Lukic of NonObject, the nUCLEUS is an alternative fuel motorbike concept that looks like it will flip if you passed the wheels of a juggernaut at speed. Helen says that Lukic’s concepts are [...]

NYC Waterfalls: A Reality

This past January, we reported on the man-made waterfalls that will be gracing New York City’s East River towards the end of June. Created by Danish artist Olafur Eliasson, the project has since steadfastly gained steam – with scaffolding already having been built. Both the Circle Line Downtown and New York Water Taxi have announced [...]

Urban Farmers

Gothamist points to an article that looks at how cityslickers who are turning their city into farmland. We wrote about Hipster Farmers who were leaving the city to set up farms, but the Times looks at the growth of allotments and the redevelopment of vacant lots into arable land: John Ameroso, a Cornell Cooperative Extension [...]
 

Introducing PSFK's Trusted Rolodex: The Purple List

purple-list-trend-network.jpgAt PSFK, we're trying to find more ways to spread inspiration to help companies change to make things better. One way is to help them find the right people in the right place for the right job.

Introducing The Purple List - a network of 100 of our trusted contacts. The Purple List is a community of trends and innovation professionals who can help you with projects big and small, full time or ad-hoc.

There's no longer a need to find inspiration from the other side of the world by hiring a big local agency - simply contact a member of The Purple List.

Note: We had hoped to have a slightly more searchable interface - but the platform we built it on, turned out to be a beast. So if you need some help finding the right person, drop us a line. In February, we'll do this for free. If TPL proves to be successful, we'll find a way to develop the platform.

The Purple List

Forum

Piers Fawkes, PSFK

How To Improve The Purple List 12 Replies

Started by Piers Fawkes, PSFK. Last reply by Kristin Gorski 1 day ago.

There's a lot of interest still in TPL yet I wonder if it needs to improve to become truly useful for people to use. I'd love some comments and thoughts on how you'd improve it. A few people have... Read More »

Nigel Legg

Data Liberation... any suggestions? 1 Reply

Started by Nigel Legg. Last reply by Andre Galhardo Apr 22.

Having just seen Hans Roslings' now infamous TED presentation on a colleague's screen for the umpteenth time (http://www.ted.com/talks/view/id/92), I was wondering what software people in Market Re... Read More »

Caio Casseb

Innovation agency 2 Replies

Started by Caio Casseb. Last reply by Lourenço Bustani Apr 22.

Hi all, Anyone has a great innovation agency (focused in ideation and innovative research) to recommend? No matter where it is located .... Tks Read More »

Scott Burns

Can't Miss Conferences 5 Replies

Started by Scott Burns. Last reply by Katie Dreke Apr 8.

I'm putting together a list of conferences that I am encouraging my team to attend. Aside from PSFK (of course), any suggestions? Feel free to plug your own events...and I'm ver open to non-tradit... Read More »

Piers Fawkes, PSFK

Wanted: a speaker about ecological business matters 3 Replies

Started by Piers Fawkes, PSFK. Last reply by Piers Fawkes, PSFK Apr 1.

The British Chamber of Commerce in Nice (France) is looking for a speaker who want to explain to small and mid-size business owners how they can make little changes inside their company for a bette... Read More »

Tagged: eco, france

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On The Purple List

Jobs From PSFK

GC&MK Summer Intern, Colgate Palmolive

Wanted: Brilliant Brain for Trends & Strategy Do you see trends? Are you interested in how they manifest around the world? Have you ever wondered how they are used for design, business and innovation? Colgate-Palmolive is looking for a bright, energetic, creative and analytical full-time summer intern to help develop trend analyses and workshops, presentations and reports, and intranet web content. There may also be an opportunity to work with the Global Consumer Insights group on projects involving review and analysis of research done in international markets, including Latin America, Europe and Asia. The position will be within Colgate’s Global Market Intelligence group. This group is responsible for monitoring and communicating information about market and consumer trends and competitive intelligence to the global organization. Qualifications/Requirements: Both undergraduates and graduate students will be considered for this position. Understanding of marketing and business a plus. Excellent communication – written and verbal – skills required. High degree of competence with Microsoft Word and Powerpoint Knowledge of InDesign, Photoshop and Flash a plus Competency in internet skills Work will be intellectually challenging and demanding, requiring analytical ability, attention to detail, excellent time management skills, creative intuition, an ability to work with people and an ability to “connect the dots” in culture. Company Overview: Colgate Palmolive is a $14billion consumer packaged goods company with global headquarters in New York City. Our oral care, personal, home and pet care products are sold in 160 countries around the world. We hold leadership positions in many of the categories in which we compete. The company's principal trademarks include Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom's of Maine, Ajax, Axion, Fabuloso, Soupline, Suavitel, Hill's Science Diet, and Hill's Prescription Diet.

Senior Interactive Strategist, Ogilvy

*** Editor's Pick From The Web *** Senior Strategists / Consultants operate as consultants for various different client accounts, assuming responsibility for a discrete part of the problem solving for each client engagement. They play a role in conducting research and gathering data, helping to organize the ideas generated by a cross-functional team, contributing to the development of final recommendations, and presenting their work to clients. Senior Consultants are expected to expand their knowledge of industries and technologies while continuing to build their team and client leadership skills. Senior Consultants advocate for the right set of actions to implement a strategy and help create the necessary consensus within both the internal client team and the client's organization to achieve results. They work closely with the client team to continuously improve the thinking, analysis and direction of the strategy. Key areas of focus include:  Understanding of Client’s Business and Marketing Goals  Competitive and Best Practice Analysis  Digital Marketplace trends  Writing POVs and authoring white papers on various topics  Consumer and industry research  Development of client workshops - brainstorming and prioritization sessions  Presentation of interactive strategic recommendations  Website performance analytics and ROI modeling Ability to interface and work in conjunction with a wide range of team members across various disciplines and departments is essential. Familiarity with cross-channel strategies, including online branding and direct response programs, as well as media campaign management is also important. Background: The ideal candidate for and Senior Strategist would have the following background:  An in depth understanding of the digital marketplace and/or agency background with at least three (5) years of work experience in Interactive Consulting, Interactive Marketing, Advertising, and/or Management Consulting  Should have experience working within the pharmaceutical industry  Prefer advanced degree, MBA, Marketing Communications or other related  Candidate must demonstrate: an ability to gather data and problem solve; strong presentation skills; knowledge of business and the Internet; and ability to work on a team.  Should have strong experience working in Word, PowerPoint and Excel

Senior Strategic Planner, UPROAR!

UPROAR! is a dedicated kid and family agency that ignites the youth market with inspired creative fueled by passion, enthusiasm and insight. We are an Omnicom owned agency. (www.startanuproar.com) We are looking for a Senior Strategic Planner to join our team and take strategic lead on a significant piece of our Games/Toy business. Key Skills/Responsibilities include: • Lead the agency team in developing campaign platforms, creative briefs, and provide client with strategic insight and direction on their business. • Analyze a range of information including qualitative and quantitative research, market data, category and cultural trends. • Create and deliver engaging presentations for clients and the agency team by bringing insights and big ideas to life. • Build strong client relationships. • Be organized. • Embrace ownership. • Juggle and prioritize; think on your feet. • Play well with others. • Believe nothing is impossible. Requirements • Bachelors degree in related discipline required. • 7 years experience in account planning, strategic consulting or related experience. Some agency experience is essential. • A passion for cultural trends and desire to discover and document everything possible about kids, tweens and families. • Experience on toys/games and digital gaming is a plus but not mandatory. • Travel required. We offer a competitive salary, plus excellent benefits including medical/dental insurance, retirement plan, employee stock purchase plan, vacation and personal time, and generous holiday schedule.

About The Purple List

Piers Fawkes, PSFK Piers Fawkes, PSFK created this social network on Ning.

 

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